At DOUBLESTAR CO, we’re all about backing creative talent, and that’s exactly what we’ve done with the launch of Fan of You, brought to life by Elle Xuereb and our very first employee turned independent designer, Jarra Naughton.
While our role was to craft the strategy and messaging, the real creative magic was all Jarra with Jye Smith serving as a consultant for brand strategy, copy and a little fun. The result? A fierce, fun brand with fans that scream self-expression.
The Fan of You range is packed with punchy designs like “Pussy Galaxy” and “Strut,” blending fun with empowerment, with a portion of profits supporting the Women’s and Girls’ Emergency Centre—a win for style and substance.
We’re incredibly proud to support both Jarra and Elle in this launch and couldn’t be happier to see Jarra shining as an independent creative powerhouse. She’s gone from being part of the DOUBLESTAR team to leading her own projects, and we’re here for it! Fan of You reflects everything we love—bold ideas, killer design, and a brand that gives back.
So, get ready to make a statement with your fan while supporting a great cause. It’s time to unleash your inner goddess, and trust us, these fans are the perfect match.