Pro Lure Australia

A site luring more than just its customers.

Designed and crafted in South Sydney, NSW, Pro Lure stocks and supplies a range of expertly designed and developed lures and fishing equipment for a modern generation. The website needed to feature 32+ products, and filters through over 235 stockists.

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Here are the challenges we faced when redesigning the website.

  • The website is outdated and is not optimised for mobile or desktop devices.
  • Limited content and low quality, inconsistent design elements.
  • Restricted product filtering functionality.
  • Unorganised product listing.
  • No clear path for online sales resulting in frequent cart abandonment.
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Results

Our team designed and developed a high-performance e-commerce platform using WordPress, customised to meet Pro Lure’s needs.

01. A fully updated and responsive design ensuring a seamless experience across devices.

0.2 Interactive “Store Locator” that allows users to search for nearby retailers, improving accessibility.

03. A one-page checkout process to reduce cart abandonment.

04. The website is SEO-friendly, featuring optimised content, clean URLs, fast load speeds, mobile responsiveness, structured data, and improved internal linking for better search rankings.

05. Seamless integration with marketing applications for lead conversion.