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In a move that’s left the brand world speechless—or perhaps just too absorbed in existential questioning to comment—DOUBLESTAR CO has unleashed three new shades of black.

These aren’t just any blacks; they’re scientifically engineered to be so dark, they absorb photons like a black hole gobbling up matter.

“Why settle for garden-variety black when you can have a black so dark it might as well be a portal to another dimension?” Smith said when asked.

Special thanks to the brand team featuring Nathan Dagher Baptiste DAVID Eriko Kamimoto and Jarra Vreman-Naughton and many more.


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